Marketing environment
is becoming highly intricate and competitive day by day. To generate new real
estate leads is becoming a big challenge for the real estate agents. We are
making a humble try through this blog and wish to share some good ideas for
generating real estate leads from Facebook. Most marketing professionals will
agree that Facebook is an important business tool, which can help reach a wide
spectrum of audience and also helps to build your brand identity.
Set Up a Facebook Page: Many agents use their
personal accounts for their business but it is recommended to create a separate
business page. It will look more professional and it allows you to increase
your followers more efficiently by using features which are not available in
personal accounts.
Redirect Traffic to your Landing Page: It is a best way to get
more leads from Facebook. You just need to re-direct people to landing page of
your website. Because photos will get more likes than content, add more
relevant photos on your Facebook business page and ensure to add links back to
your website to capture these leads.
Avoid Direct Selling: Don’t post direct
advertising on your page. It will put bad impression on your audience and they
will more than likely ignore it. Perhaps you can provide quality, informative
content to get more leads and conversions.
Customized Tabs: This is an important
lead generation tactic that no one will want to miss out. Call to action
buttons on Facebook can help to drive more traffic from Facebook pages to your
website. Make tabs for sales, events, discounts, videos and what you have
offered to generate more interest.
Join Relevant Groups and Communities: Join Facebook groups
that are relevant to information you provide and participate as much as
possible. Share information, offer advice and post your latest home listings.
You can also share your blog post in groups.
Become the Expert for Your Targeted Audience: Build your reputation
as an expert. Give your advice and offer your expertise liberally to your
target audience. People will definitely begin trusting you and will think about
your services when they need it.
These are some nice
ideas to generate real estate leads from Facebook business pages. We hope that
you found this blog informative and useful. We would love to get your
suggestions and feedback.
Thank You!!
